About Us
Connected by the good work we do
We are a leading life insurance and financial services broker with specialized expertise in personal insurance, estate and succession planning, in Ontario.
Who we are
The firm is known for operating to the highest standards of professionalism and integrity, and offering the latest financial market insights and intelligence. Based out of Scarborough, our expertise in the Greater Toronto Area and Ontario allows us to serve our communities with the best local and national solutions for them.
Life100 currently employs a multi-talented and diverse team of over 60 advisors representing all walks of life. The company’s advisor philosophy is to gain a big-picture understanding of each client’s unique needs and goals, and develop holistic solutions to help them reach those goals.
Our vision
To be Canada’s leading hub of financial services professionals. Clients trust our expert advisors to provide exemplary portfolio performance, offered with the highest standards of ethics, knowledge, service and productivity.
Our story
Life100 was established in 2010 by veteran insurance and financial advisor Sritharan Thurairajah, who began with a small team of advisors. His work, perseverance and expertise in financial security helped the firm carve a niche in Toronto’s business community.