Our Story

Life100 was established in 2010 by veteran Insurance/Financial Advisor Sritharan Thurairajah. Like leaders of all successful organizations, Mr. Thurairajah began his humble journey with a team of few Insurance advisors. His hard work, perseverance and expertise in Financial Security helped him carve a niche in the heart of the Toronto's business community.

Life100 grew into multi-talented diverse team of more than 60 advisors from all walks of life. Today it's a company that is not just a business but an organization that supports various community and social causes in Toronto. With a diverse portfolio focusing on life, health, group benefits, investment and risk management solutions, Life 100 take an educational approach towards clients and help them reach their goals.

2017 year in review

Total lives protected
Total number of policies sold
Million total premium
Total advisors

Our Mission

Our Values

Our Values
We are committed to the highest standards of business ethics and good governance
We value our diverse, talented workforce and encourage, support and reward them in contributing to the full extent of their potential
We provide sound financial solutions for our customers and always work with their interests in mind
We pursue operational excellence through our dedicated people, our quality products and services, value based risk management
We deliver value to the customers we serve, stakeholders and to the communities in which we operate


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